Who we are
At Smarter Castle, we believe every business deserves a fortress of systems working quietly in the background — defending your time, growing your revenue, and keeping your operations smooth. We specialize in building sleek, reliable automations using Make.com that free you from the daily grind.
From real estate agents and coaches to home service pros and online sellers, we design custom-fit workflows that protect your time and scale your business — brick by automated brick.
Smarter systems. Stronger foundations. Welcome to the Castle.
Mike J. Bell / CEO and Lead Automator
Automation Specialist • MBA Candidate • U.S. Army NCO
A seasoned automation consultant blending 15 years of leadership in the U.S. Army’s Air & Missile Defense Sector with an MBA in Business Consulting from Penn State and a Bachelors degree from Excelsior University. I design end-to-end workflows in Make.com, Zapier, and Airtable to streamline client operations, from cold-email campaigns to customer notifications. My military background honed my project-management discipline and attention to detail—skills I leverage every day to help coaches, course creators, and local businesses achieve 10× efficiency gains. When I’m not architecting integrations, you’ll find me weightlifting, studying chess or Korean, or strategizing my next lead-generation funnel.
Contact us
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